Trevor Smith

Monday 2nd


Changing Strategy One Person at a Time!


When companies implement a new strategy or move to a different strategy one element is always the same – change. For change to succeed and bring the company the desired results, no matter what processes have changed or the style of ‘new‘ organizational structure being implemented, they can never be successful unless the people involved change as well. This short presentation will look at what it takes to get people to change. It will discuss what the change agent needs to do as well as what the individuals being asked to change, need to do. What conditions need to be in place to give the new strategy (due to change) a chance to succeed? When we look at successful strategy it is clear that there is a link between individual change and the overall strategy.


Trevor Smith is the owner and lead trainer of Vision Communication s.r.o., a company involved in Management Development, Team Building, Meeting Facilitation and Presentation Design. He mainly trains in the areas of Communication, Change Management, Project Management and Negotiation, and is very much in demand by both International and Czech companies. Trevor’s qualifications include a Master of Business Administration (MBA) from Herriot Watt University/Edinburgh Business School and a B.Sc.(Hons) in Sports Science and Sports Psychology from Loughborough University. Between 1983 and 1993, Trevor gained practical management and work experience in London in the sports club industry and then the publishing industry. This was followed by ten years in Germany (1994 - 2004) where he started a training company. In 2004 he moved to Prague and set up Vision Communication s.r.o. and currently lives with his wife and two young children. As well as his native English (although born in Scotland) Trevor speaks fluent German and intermediate Czech.